# Mister Raw — llms.txt

> Mister Raw (Stefan Avivson) is a commercial advisor, author, and founder sparring partner based in the UK. He helps founders, CEOs, and company owners reset commercial strategy, sharpen sales positioning, and build measurable revenue traction.

## About

Stefan Avivson, known as Mister Raw, is a high-energy commercial advisor who has built a $1.6B+ sales pipeline across five continents. He works directly with growth-stage founders and B2B CEOs to cut through complexity, challenge assumptions, and drive action.

He is the author of *How You Speak to Customers* — a practical guide on customer conversations and B2B sales (available on Amazon).

## Pages

- [Homepage](/): Mister Raw — founder, advisor, author. "Be better. Be more raw."
- [Books](/books): The Mister Raw series — three volumes on customers, traction, and investors.
- [How You Speak to Customers](/books/how-you-speak-to-customers): Book one — a field manual for founders who do their own selling. Available now.
- [How You Find Traction](/books/how-you-find-traction): Book two — what real traction looks like vs. theatre. Coming 2026.
- [How You Speak to Investors](/books/how-you-speak-to-investors): Book three — the honest mechanics of fundraising conversations. Coming 2026.
- [Work With Me](/work-with-me): RAW RESET, RAW GROWTH, and RAW SCALE advisory tiers for founders and CEOs.
- [Advisory](/advisory): Ongoing founder and CEO advisory partnership.
- [Raw Session](/session): One-on-one session to tackle your biggest commercial challenge.
- [Raw Workshop](/workshop): Practical, honest workshops for leadership teams.
- [Raw Sales Accelerator](/salesaccelerator): 3-week group coaching to build a sales pipeline without a sales team.
- [Raw Sales Challenge](/saleschallenge): 30-day structured challenge to transform your sales approach.
- [Founder Operating Rhythm](/rhythm): 90-day program to build systems, cadence, and momentum.
- [Reality Check](/realitycheck): Structured customer interview process that reveals your true value proposition.
- [Reality Check Report](/realitycheck-report): Data-driven analysis from founder reality-check interviews.
- [Your Space](/yourspace): Private retreat for founders who need space to think, plan, and reset.
- [Raw Speed Networking](/rawspeed-networking): Free 60-minute networking for founders and company owners.
- [Podcasts & Media](/podcasts): Mister Raw podcast appearances and media features.
- [Speaking](/speaking): Speaking engagements and keynotes.
- [Testimonials](/testimonials): Proof, reviews, and outcomes from founders Stefan has worked with.
- [About](/who-is-mister-raw): Background, experience, and what Mister Raw stands for.
- [Book a Call](/rawbook): Book a call with Stefan via Topmate.
- [Contact](/connect): Reach Mister Raw directly.

## Books

The Mister Raw series is a three-volume set on commercial mastery:

1. **How You Speak to Customers** — Volume 01. Available now. A field manual for founders who do their own selling. The customer conversation framework.
2. **How You Find Traction** — Volume 02. Launching June 22, 2026. What real traction looks like vs. theatre. The go-to-market reality check.
3. **How You Speak to Investors** — Volume 03. Coming 2026. The honest mechanics of fundraising conversations. The emotional mechanics of raising capital.

## Optional

- [Privacy Policy](/privacypolicy): Privacy policy.
- [Terms of Use](/termsofuse): Terms of use.
- [Cookie Policy](/cookiepolicy): Cookie policy.

## Social

- LinkedIn: https://linkedin.com/in/avivson
- YouTube: https://youtube.com/@misterraw
- Email: im@mister-raw.com

## Keywords

commercial advisor, founder sparring partner, sales strategy, revenue traction, B2B sales coaching, CEO advisory, commercial reset, customer research, value proposition, founder coaching